10+ Beautiful Abandoned Cart Email Templates (Free Downloads)

10+ Beautiful Abandoned Cart Email Templates (Free Downloads)
Comments Off on 10+ Beautiful Abandoned Cart Email Templates (Free Downloads), 27/07/2022, by , in Wordpress

Sending abandoned cart emails 🛒 can boost your store’s sales with automated messages that convince customers to come back and finish buying what they left in their carts. These emails offer extraordinary opportunities for branding, conversions, promotions, and cross-selling, especially when you use customizable premium and free abandoned cart email templates.

We compiled a list 📝 of what we believe to be the best possible abandoned cart email templates on the market.

These templates come in several forms:

Standalone templates that you can customize online and add to any eCommerce platform by copying and pasting the finished HTML codeAbandoned cart email template libraries that you can access after signing up for eCommerce plugins and apps

During our research 🔍, we found it’s best to consider both types of abandoned cart email templates. You may discover that downloading a free, standalone template offers the best customization. Or, you might find that a template library from an email marketing app provides more options and a seamless integration with your ecommerce platform.

With that said, keep reading to check out 🤓 the best premium and free abandoned cart email templates!

📚 Table of contents:

Abandoned cart template with coupon codeWhimsical abandoned cart template with cross-sells and couponsAbandoned cart email template with timerAbandoned cart template with cart content and upsellsCart overview email for MailDesigner365Abandoned cart template with positive buyer reviewsBrightly colorful email template with conversion button and customer reviewsAbandoned cart email template with suggested product cross-sellsSimple abandoned cart with cart contentsTech Store abandoned cart email with customer support links

Ten free abandoned cart email templates (that you can download right now)

Our first batch of abandoned cart email templates can be either downloaded as HTML files for free or you can simply sign up for a free account from the designer from which they come. After that, you can download the completed project and move it to your eCommerce platform or email marketing software. Some email templates even integrate directly with these tools.

Here are the templates:

1. Abandoned cart template with coupon code

abandoned cart email templates with a coupon code

Download this free template, along with four others, from CartStack.

This template features a clean design for any industry, along with a spot to insert a coupon code, luring customers back to your store to complete their purchases. It can also generate cart items depending on your eCommerce platform.

We like its options to include a Checkout Now button, social media buttons, and a simple message with an image at the top of your email.

The template comes in a free package of five abandoned cart templates from CartStack. Download the HTML files to your computer for free or opt to customize the template in CartStack’s free visual editor.

2. Whimsical abandoned cart template with cross-sells and coupons

email with coupons and cross sells

Download this free template from Beefree.

We like this email template because of its:

Subtle but whimsical stylingCreative options for graphics and image locationsBold, easily noticeable headlines, getting right to the pointConversion buttonsAreas to add coupon codesSocial media buttonsNavigational menus to send users to different parts of your websiteRelated products for upselling or cross-selling

You can edit this template, and many others, in the Beefree visual designer. It’s free to customize and download the HTML file. You must, however, create a free Beefree account to come back and make adjustments to the design.

3. Abandoned cart email template with timer

timer in abandoned cart email templates

Download this free abandoned cart template from TargetBay.

Sometimes, urgency is your best friend when prompting customers to return to their shopping cart. Pair that with a coupon or free shipping that’s only available for a limited time, and you may have found a winning recipe.

This template has all of that, from a simple and flexible design for all industries to a large timer that tells customers when their coupon expires. You also receive areas for product category banners, social media buttons, and a My Account link.

You can pick the template from TargetBay and use a free account to download it in HTML format.

4. Abandoned cart template with cart content and upsells

upsells in the message

Download this abandoned cart template and edit it for free in Litmus.

This is an abandoned cart email with Mailchimp, Campaign Monitor, and HTML versions. It offers:

A Shop button A place to add your logo and colorsA simple header area for an image and textA button for customers to finish their ordersProduct upsells and cross-sells with images and Buy Now buttons

Litmus allows you to edit some of its templates for free, but most of the download and customization tools are limited until you create a free account. Thereafter, you’re able to customize it however you want and add it to your favorite email marketing software or ecommerce platform.

5. Cart overview email for MailDesigner365

abandoned cart email templates for maildesigner365

Pick this free abandoned cart email and design it in MailDesigner365.

Mail Designer 365 is a comprehensive visual HTML email builder for Mac. It comes with a wide range of email templates, but we particularly enjoy this abandoned cart email due to its professional and clean design, detailed abandoned cart information, and its straightforward buttons and descriptions.

What’s great about the template is that you customize it in Mail Designer 365, but then it transfers to popular apps like Mailchimp, Campaign Monitor, and MailerLite.

As for Mail Designer 365, it’s a premium Mac app with a subscription, but you can download some free templates like this one by using the free trial.

6. Abandoned cart template with positive buyer reviews

positive reviews in the message

Download this free abandoned cart template, along with four others, from CartStack.

With playful text and a series of customer reviews you can sync this one with your own online store. What’s more, this abandoned cart email template adds social credibility to your emails. With it, you may be able to convince people to return to make a purchase after seeing that so many other people enjoy your company or the product.

You can download this template for free in a package of five templates; it comes in HTML format, and you don’t have to create a CartStack account. To use CartStack’s visual builder, you must sign up for a free account.

7. Brightly colorful email template with conversion button and customer reviews

abandoned cart email templates with customer reviews

Download and edit this free abandoned cart template in Unlayer.

Here’s an abandoned cart email template that’s both creative and functional, seeing as how it provides bright colors and large buttons to convince customers to continue their purchases. There are also some wonderful areas to include product descriptions and customer reviews.

Export the email template as a ZIP, HTML, or PDF file. As an alternative, combine it with your email marketing software; it works with options like Campaign Monitor, Mailchimp, and Gmail. They even have an integration with Klaviyo, the popular Shopify email marketing app.

The best way to edit the template is by using the free Unlayer editor. All downloads are free, but extra features—like saving for later or pushing to Mailchimp—require an Unlayer account.

8. Abandoned cart email template with suggested product cross-sells

with product cross sells

Download this free abandoned cart template from TargetBay.

Quick and to the point, some templates—like this one—are meant for boldness, from its messaging to the coupon button prompting customers to return to their shopping carts. In addition, the free template provides related products with images, product titles, and Shop Now buttons.

The template is free to customize in TargetBay, but you must create a free account to download its HTML files, send it as a test, and save your design in TargetBay.

9. Simple abandoned cart with cart contents

simple abandoned cart email template

Download this abandoned cart email template for free on CodePen.

The CodePen website offers several pre-built email templates from its creative users, many of which you can edit yourself and download. This particular one is no different, and it has sleek design elements, cart abandonment text, and related items you can link to your online store.

You can copy the HTML for this abandoned cart email template right from CodePen and move it to whatever eCommerce platform or email marketing service you desire.

10. Tech Store abandoned cart email with customer support links

tech store theme

Download this free template from Beefree.

From technology stores to furniture shops, here’s a template that fits into just about any industry. You can edit elements like the main menu, abandoned cart message, and cart contents left by the customer. It even has an area for you to link to customer support and talk about advantages, like easy returns and free shipping.

Beefree lets you download the HTML version of the template for free, and without an account. Yet, to save your changes to the Beefree visual editor, and to send the email to other platforms, you must create a free account.

Abandoned cart email templates from apps and plugins

When running an online store, it’s often much easier to pick one email marketing, promotion, or customer retention app to handle all your automation needs, like abandoned cart emails. That’s because many of those apps and plugins provide large template libraries, so you don’t have to download HTML files from around the internet and transfer them to an eCommerce platform.

In addition, these apps generally have visual drag-and-drop designers for editing the abandoned cart email templates.

With some apps, they can also give you direct integrations with your eCommerce platform to insert relevant products or unique coupon codes automatically.

To go down 👇 this route, consider the following abandoned cart recovery and email marketing apps with excellent template libraries:

Privy

abandoned cart email templates from Privy

Well-known as a top eCommerce marketing platform for Shopify, Privy also boasts integrations with other site builders. It provides a beautiful library of templates, including starter templates for abandoned cart recovery and reminders about products. You can add expiring incentives, last chance notices, or simple reminders with sleek templates, all customizable in a drag-and-drop editor.

Privy has a free plan to gain access to its template library. Unlock additional features and templates with the premium plans.

🤝 Notable integrations:

ShopifyBigCommerceWixHubSpotZapier

Automizely

Automizely

Automizely can either pair with its parent company Aftership or function on its own with its email marketing automation and easy-to-use templates. Start with branded templates, then personalize each one for customers. Reward customers with incentives and use special rules for sending abandoned cart emails, like scheduling delivery times or setting minimum cart values.

There’s no free plan with Automizely; plans start at $9 per month to unlock the template library.

🤝 Notable integrations:

Omnisend

Omnisend

As one of the most powerful intuitive ecommerce marketing apps to choose from, you should always consider Omnisend when looking for abandoned cart email templates. Not only does Omnisend offer a fluid, easy-to-understand visual builder, but its template library is stocked with professionally designed emails that come with your subscription.

Omnisend has a free plan to access its templates, but you can upgrade for more features.

🤝 Notable integrations:

ShopifyShopify PlusBigCommerceWooCommerceWix

CartStack

Cartstack templates

CartStack is a service for multichannel cart abandonment, with templates for email, SMS, and push abandoned cart notifications. Along with five abandoned cart templates you can download for free, it’s also possible to sign up for the platform to access its entire template library and to save designs.

After that, integrate with various platforms for completely automating cart recovery and syncing with products in your store.

CartStack provides a free trial to test the abandoned cart templates, but after that, you need to upgrade to at least the $29 per month plan.

🤝 Notable integrations:

ShopifyWooCommerceBigCommerceMagentoVolusionEcwidThinkificLemonstandOpenCartPrestaShop

Rejoiner

abandoned cart email templates from Rejoiner

Rejoiner boasts a wide variety of abandoned cart email templates you can design and link to your ecommerce platform. Add coupons, sync related products, and configure automations based on customer actions, all with a drag-and-drop email and campaign builder.

Rejoiner has a free plan for Shopify users, allowing you to use its abandoned cart templates. All other platform users must start with the $25 per month plan.

🤝 Notable integrations:

ShopifyBigCommerceWooCommerceMagentoVolusionAmericommerce

MailPoet

abandoned cart email templates from MailPoet

Most useful for WooCommerce users with the need for email marketing, the MailPoet email marketing WordPress plugin integrates seamlessly with your store to add related products and pull abandoned cart information into emails. All the sending is automated, and you can design and brand emails by using the large collection of abandoned cart email templates.

MailPoet offers a free plan for accessing some templates, but more templates and features come after you upgrade.

🤝 Notable integrations:

Try these abandoned cart email templates today

In this article, we provided links to 10 abandoned cart email templates you can download for free, then transfer over their HTML to the eCommerce platform of your choice.

As an alternative, you have the option to sign up for an email marketing or abandoned cart recovery app to access template libraries and more visual email/campaign builders.

Do you still have any questions about how to use these abandoned cart email templates? Let us know in the comments below!

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About Vikram Rout

Vikram Rout has been a blogger, digital marketer and an SEO expert at Pixxelznet.com, one of the fastest growing custom design crowdsourcing platforms. Over the years, he has been helping small businesses and startups improve website design and SEO strategy, content marketing and user experience. You can engage with him on here.