Ecommerce SEO Guide: Increasing Organic Traffic To Your Online Store
To increase organic traffic for your online store, you need to get your business in front of your ideal customers. Search engine optimization (SEO) is a perfect tool for that because it helps you reach potential buyers based on what they are looking for through search engines like Google.
And most businesses today understand the basic concepts of SEO and why it is essential. However, to maximize the opportunity to gain organic traffic from search engines, you need to be more mindful. Creating content around the keywords your customers are searching for is simply not enough. Instead, you need a specific strategy to organize your website’s content by topic to improve the likelihood of appearing in search results.
Most importantly, you need to remember that the value of comprehensiveness SEO is best seen in its ability to attract people and provide significance for them to continue to return to your store. An outstanding result will follow – creating long-term brand awareness, expanding your target audiences, and achieving more considerable revenue.
Read more: 4 SEO Facts All Businesses Should Know.
5 Tactics That Help You gain Organic Traffic
So, if you are interested to learn what tactics will help you garner organic traffic to your online store, keep reading below.
1. Write detailed product descriptions
Clear, attractive, and you have to insert the detailed product descriptions. This simple trick is increasing your website and products organic traffic. So, an SEO-friendly product description should describe your product’s core features and benefits, its practical use, and includes the right keywords.
As search engines focus on providing value to buyers rather than ranking keywords squeezed together on product pages, your product descriptions must be written for human buyers, not search engine bots. Ultimately, the tone of your writing must reflect the style you want to set for your brand.
Blogs are vital if you to get your content crawled, so creating one is an absolute must. Blogs are an outstanding place for posting relevant content on an ongoing basis, helping you position your website as a suitable answer to your customers’ questions. Unlike social media content, your blogs are hosted on your website and, that way, have a more significant potential of driving organic traffic.
Moreover, as every blog post becomes a new page, you will increase the number of website pages, which is essential to driving organic traffic. In addition, it is a great tool to show how much you know about the audience’s problems and how you can solve them, all while increasing brand trust.
You may like to read: Hiring An SEO Consultant: What You Need To Know.
3. Build an engaging site architecture
Site architecture plays a great part in eCommerce SEO. It involves setting up the proper navigation and site optimization to ensure access to your most relevant content. So, if you have an intuitive and easy-to-navigate site with helpful content that can be reached with no more than three clicks, it is likely that buyers will spend more time browsing. That will ultimately lead to more conversions and increased ROI.
In addition, your home page should include links to all significant category pages and even some of the best product pages. Finally, you need to ensure that you provide a safe and mobile-friendly website that takes your visitors to the next bit of information they need.
4. Use targeted (long-tail) keywords
One of the best ways to attract organic traffic to your store is by implementing targeted keywords into your content. Understand your buyer’s persona and identify keywords that you want to rank on your homepage, product pages, and for your blog posts as well.
Try using long-tail keywords that are longer and more specific than short ones. If appropriately integrated into the blog posts, they can increase organic traffic. While the traffic generated through long-tail keywords may not be high, it will be high quality because those are users looking for specific solutions; if your site (and product) answers their query, there is a greater chance of a sale.
You should also check: What Features Should Your Business Website Have?
5. Include link building into your SEO strategy
Link building is the process of putting links to your website on an external (preferably authority) site. When done right, it increases the number of high-quality links that lead to your site, signaling Google and other search engines that your content is trustworthy—ultimately improving your ranking on their result pages. However, note that you should build links on relevant and high-quality sites closely related to your products to get the best results. So, before reaching out to them, plan and do lots of research.
Search engine optimization is an essential magnet of organic traffic, as good SEO optimizes your visibility online. However, while SEO is essential for any digital marketing plan, it does not always work in isolation. For example, email marketing, content marketing, social media, and other channels can also serve your SEO efforts. So, if you want your online store to stay ahead of the competition, you need all these tools to work in a perfect balance.