Black Hat vs White Hat SEO: What You Need to Know
Wondering what the difference is between black hat and white hat search engine optimization (SEO)? It’s confusing, but we’ve got your back!
White hat SEO is a term used to describe the use of optimization strategies, techniques, and tactics that focus on a human audience. These practices adhere to search guidelines and are approved by the engines themselves.
Black hat SEO, on the other hand, refers to any practice that violates those guidelines or attempts to deceive search engines in order to improve rankings.
Read on for more information on black hat vs white hat SEO.
Black Hat SEO Tactics
Here are some of the common black hat strategies that are employed. Black hat strategies are to be avoided if you want to stay on the good side of the search engines.
1. Keyword Stuffing
Using the same keyword too often on a web page makes it difficult for Google to know which page should rank for that keyword. It also makes it harder for people to link to your website because the same keyword appears too often.
Some people try to show search engines a different page than what users see. This is called cloaking, and it’s against Google Webmaster Guidelines.
3. Paid Links
Some people try to improve their website’s ranking by paying for links. This has been going on for a long time, and it is still popular today. When you pay for links, you are manipulating the rankings.
4. Online Advertising
In the past, black hats have manipulated Google’s algorithm by creating paid search campaigns that drive traffic to their own website(s). Then they use the same tactics on other whitehat websites.
5. Using Hacked Websites
Black hats hack websites to get links to their own website. This is dangerous because the hacked website could send all its visitors to your website, which would ruin your reputation.
White Hat SEO Techniques Include
White hat strategies are acceptable methods of gaining rankings and traffic to your website. If you want to stay on the good side of Google and the other search engines, white hat is the way to go!
1. Using Unique Content
White hats always make sure that their content is unique. They don’t copy content from other websites, and they make sure that each page has different information.
2. Building Links
White hats build high-quality links and create backlinks naturally. This takes a lot of patience, research, and time because you must also avoid building too many links too quickly.
Also Read: 15 Best Off-Page SEO Techniques in 2021 for First Page Ranking
3. Optimizing Content
White hats always write and optimize their content in a way that both humans and search engines can understand what the site is about and what it offers, without reading the text meta tags.
4. Maintaining Websites
White hats make sure their websites are working properly before they launch them. They always think about the user experience when they optimize a website.
5. Building Relationships
White hats build relationships with other bloggers to get links. They ask if they can do a guest blog post or podcast.
Smart business owners use experts such as https://www.designmemarketing.com/long-island-seo-company/.
Black hats may see temporary success by using their underhanded techniques, but real, long-term success comes from these white hat strategies.
So Black Hat vs White Hat, Which Is It for You?
There are two types of SEO: white hat and black hat. White hat SEO is following the rules set by Google and other search engines. Black hat SEO focuses on exploiting loopholes to get better rankings.
For more information on best practices and how to rank higher in search engine results pages (SERPs), check out our blog!