Google Analytics Tutorial: How to Reduce Bounce Rate
Determining the bounce rate is extremely important, to know whether your web business is generating the desired profits. Adding Google Analytics to your site helps you to track the bounce rate of your site. But, many people are not perfectly aware of this part. They often miss out to track the bounce rate of their site, even when they are checking out the traffic influx, analyzing audience behavior and tracking revenue generation. Therefore, bounce rate comprises of an important part of the Google Analytics tutorial.
Through in-depth Google Analytics training, website owners can learn how to track it. Normally, a significant part of Google Analytics tutorial deals with bounce rate and train people to figure out the ways how to ensue the improvement of the website. However, before delving deep into the Google Analytics training, it’s important to know what bounce rate actually is. Bounce rate actually refers to the percentage of visitors who left the website as soon as they enter the landing page. In other words, tracking yours site’s bounce rate actually helps you determining the quality of visits at your site.
When your bounce rate is comparatively higher than sustainable traffic to your site, it’s quite obvious that the landing page of your site is not considered relevant by them. The Google Analytics tutorial gives you a detailed insight about how to track the bounce rate. Once you know this, you can work for making your landing pages more compelling, so that the conversion rate is higher. What you can do to minimize bounce rate is to customize the landing page by using proper keywords. To be very specific, an ideal landing page should present all the information about the services you offer. In fact, it should grab reader’s attention as soon as they enter your site.
An ideal Google analytics tutorial lets you know the process of correct implementation of the tracking code. In order to track the bounces rate properly, make sure that the tracking code is incorporated in all the pages of your website. By doing this, Google Analytics will track all the page views of your website. Depending on the statistics received at a given time, you can optimize your website. There is a tool called Google Analytics Site Scan tool, which is used to verify that the tracking code is incorporated in all pages.
However, you need to keep in mind that there is no specific rate which determines a site to be good or bad. The traffic sources, target audience, their loyalty to your site, and the conversions rates in comparison to your competitor’s site determine your site’s rating. Recently, the Analytics-AdWords integration is certainly a great tool for increasing your site’s popularity.
Reviewing a Google Analytics Tutorial in detail will let you know more about the bounce rates. If you follow the detailed guidance given in the tutorials you can minimize the bounce rates. The best way is to tag all pages with the tracking code and optimizing these pages as per the reports provided by the Google Analytics tool. Your aim is to keep your visitors’ engaged as it also helps you gain “sales ready” leads.