Best Facebook Marketing Techniques: The Most Recent Tips
In the world of social networking, Facebook remains the social networking to market on and interact your audience. Take full advantage of your time and efforts.
The increasing era of digital age makes social media marketing presence a lasting trend.
There are many blogs and articles that examine why businesses could suffer a huge loss for not having a proper social media strategy. More so, the assumption is that you have currently had set up an account on every social media platform-Twitter, Instagram, Facebook, and Pinterest, however, Facebook continues to dominate the social media world.
To be able to continue to maximize Facebook’s reach and wide net, businesses must keep up-to-date using the latest for Facebook marketers. Below are great tips to optimize your online strategy.
Update Your Social Media Strategy
Based on eMarketer reports, approximately 1 billion users will access Facebook using their mobile devices. That is equal to nearly 70 % of mobile users worldwide, or three-quarters of mobile users by 2018. The US market will have a key role this year, with 80 % of Facebook users accessing their account via mobile devices.
Mobile ads dominate the business’s ad revenues, comprising $10.9 billion, or 74 percent of the total revenue.
Try skewing your focus more towards making step up from your Facebook mobile strategy.
Make Your Content Communication Responsive
How you present your articles now matters. With up to 50 % of the two billion mobile users worldwide now accessing Facebook, organic responses will bring you a better result. Your articles must convert. Jonathan Coleman, among Facebook’s content strategist, sets out a clear content strategy platform as he defines content as:
“Simple, straightforward and human with a powerful group of standards throughout our try to make sure that we approach each new product from the standpoint of empathy for the user’s experience.”
Engage Your Audience
Time for you to take the quality moments in storytelling. A number of brands have taken this chance for connecting with clients with meaningful, personal and relevant messages. In the light of this recent trend, Facebook too appears to have adopted the strategy as it had recently launched a program, called the “Creative Accelerator” to help brands explore the strength of storytelling.
Concentrate on Individual Demographic Interests to achieve Specific Targets
Facebook doesn’t segment down their users by age. So, while one strategy could accept the attention of the specific audience, this could unlikely influence everyone.
You can begin implementing different interactive skills for various targets based on their interests, activities, and behavior. The social platform will soon introduce an element named Topic Data that would help business marketers to access data about their audience in a way that Facebook suggests, “keeps private information”
For now, just a few selected Facebook partners may use this selection. Meanwhile, you might stick to the road to other marketers using Audience Insights, a strong Facebook tool to gain access to data like demographics, device usage, page likes, location and language and buy activity to produce separate techniques for the different audience.
However, the social platform now aims to create page likes more meaningful by taking out the number of like counts from already deactivated accounts. Those using the Audience Insights tool might witness a small drop in their page like counts.
Facebook’s Online Video Marketing Strategy Will Dominate YouTube
Inside the month of November 2014, a John Lewis Christmas special video and when posted on Facebook got viral, receiving over 200,000 shares inside the first 24 hours. Facebook now dominates the market in terms of social media shares.
Key Takeaway: Include Videos To Promote Your Contents
All thanks to Facebook’s ‘share’ feature. Sharing suggests that your posting has been able to successfully elicit a psychological response in the audience.
Integrate content marketing inside your online video marketing strategy. Videos create a powerful medium that lets your articles stick out, in comparison with ordinary content. With features like ‘Auto Play’ and ‘Video Metrics,’ video ads will quickly become a strong advertising tool on Facebook.
New video marketing features to appear toward inside the coming months:
You can now choose to feature a video posted on your Facebook’s company timeline page.
Videos playlist will feature underneath the video portion of your Facebook page.
You may reach more fans by posting your video on Facebook. Facebook recalls a number of users who watch, like and share your videos and can make use of this data to talk about more of your video links on their own news feed.
Using Multiple Social Platforms On A Single Platform
One new strategy which I want to mention may be the integration of multiple social platforms on one platform.
For instance, whenever you tweet something using your Twitter account, you get the least 20 percent attention out of your followers. Now on Facebook, your friend circle appears comparatively bigger than Twitter so you keep in touch with individuals who know you personally. That will get you approximately 80 % of viewer attention in comparison to Twitter…
Whenever a Tweet Link gets posted, the featured image shown on this news feed comes with the next statement: “(Your Name) On Twitter.” Your acquaintances would definitely get curious to understand your latest news on Twitter.
Make Your Status Updates Short and fascinating
Use short statements to quickly engage viewers. People often avoid lengthy text when scrolling downwards and like to surpass it.
Even better, images speak one thousand words visually whenever you share it on Facebook. You may also use Vine to post a 15-second video on Facebook and watch it getting many numbers of shares, likes, and comments. If you have some useful tutorial to post, then think about making short length videos that you could post serially on the evening out during peak hours when a maximum number of people come online.
The important thing to each successful online marketing technique is implementing your techniques depending on the latest statistics and trends. Add a touch of your calculative approach so you would find yourself sitting on a greater platform to achieve more targets.